Business ID: XB------
BUSY TOURIST TOWN – NO DIRECT COMPETITION – LOCAL FAVOURITE
Community. Connection. Coffee.
Posie Project is a spectacular inclusive space, encompassing both a Coffee Bar and Retail Outlet. Considered a community treasure, the business offers dual income from local trade plus the huge number of tourists exploring the beautiful Mount Dandenong area.
A new owner could immediately boost revenue by extending weekend trading hours, offering online ordering, creating an online retail store or even expanding the café offerings.
- Established by the owner in March 2020
- Town centre location close to a very popular local park
- Offers curated gifts, indoor plants, books, specialty coffee, puppachinos, milkshakes, smoothies, toasties, sweets (vegan and gf options), kids drinks and snacks
- A ‘safe’ gathering place popular with mothers’ groups, walking groups, individuals – also tourists and tradies
- Mainly stocks Australian owned brands – with many local suppliers
- Many 5 Star Google reviews, plus over 8,500 organic engaged Instagram followers
- End corner shop in busy community shopping strip, allowing a Side takeaway window. This a huge bonus and popular with bike riders, dog walkers, busy ums and tradies
- Closest coffee spot to the Footy grounds for weekend sport – Opening on Sundays offers an instant growth option
- Multiple points of difference – when you walk inside you will see and feel for yourself. A few loved extras are the pay it forward board and street library
- Marketing strategies based on season offerings and Hallmark holidays – Back to school, Valentine’s Day, Easter, Mother’s Day, winter warmers, spring launch (picnic season), Father’s Day, Christmas, summer specials (scoop ice-cream freezer in shop)
- Holiday activities and promotions such as mermaid hair braiding, face painting, loaded milkshakes, kids menu and park lunch packs
- Assets include customised POSIE number plates, custom powder coated coffee machine and grinder, stock on hand both retail and sundries, social media take over, policy and procedure manual with full list of all current wholesalers and suppliers, SQUARE POS software setup, Intellectual property, possibility to keep current trained staff
Moving forward, there are endless options for further growth – such as relaunching the very popular (sell-out) craft workshops. Consignment-based retail, – as well as a buyer creating their own product lines or baked goods.
Long lease, cheap rent.
A town upgrade is currently underway which will create a more efficient intersection, more shop parking (in front of Posie) and a pedestrian crossing located closer to the shop front.
This is a wonderful opportunity for a creative local to hit the ground running, in a prime location. All the hard work of set up, branding, community connection and solid relationships have been built for you. Do not let this get away from you.
PRICE: $100,000 WIWO
Property Code: 3983
