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This well-established Hawaiian apparel company boasts a variety of customer loved woman’s couture brands, each of which includes trendy tops and bottoms, dresses, sarongs and gift items. The company’s coveted 650 accounts are located throughout the state and include a virtual who’s who of Hawaii’s retailers. It hosts several brands it imports from Asia. It has commissioned sales representatives who attend Oahu based trade shows and provide island coverage.
This wholesale apparel company does not rely on its own retail presence, although they have a small showroom that produces. They also market direct to consumer via an Amazon store. A buyer may take it upon themselves to relocate the warehouse to elsewhere in the state. While a real estate lease or related assets will be included in the sale, all of the business’s furniture, fixtures, equipment and goodwill will be included. $130,000 in inventory will be sold at cost at close.
New operators will likely be happy to maintain the status quo within the island chain, but may wish to explore increasing their direct to consumer retail presence. They may also capitalize on the firm’s established Polynesian roots and expand into the South Pacific, Micronesia, Melanesia, Philippines or even on the U.S. mainland (where client demand has already been communicated!). In the past, the owners had been more active in attending trade shows and marketing themselves. It would be worthwhile for management to supplement sale representative’s efforts in these areas.
New operators will likely be happy to maintain the status quo, but may wish to explore launching a male apparel line which may be very popular within the island chain or increasing their direct to consumer retail presence. They could even experiment with a fashion driven premium line, perhaps using ultra-premium materials. Alternately they may capitalize on the company’s established Polynesian roots and expand into the South Pacific, Micronesia, Melanesia, Philippines and especially the U.S. mainland. In the past, the owners had been more active in attending trade shows and marketing themselves. It may be worthwhile for management to supplement sale representative’s efforts in these areas, or to explore advertising in n more passive industry trade magazines, etc.
While competition certainly exists in this popular apparel segment on the islands, this company has amassed a loyal following that frequents their largely non-tourist driven retailers and has decades of established clients and industry contacts.
3 Weeks at 20 hrs/wk
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