Baby & Maternity Retail Store - Mornington Peninsula
$245,000.00 | 18 Years Established | Prime Main Street Location
THE OPPORTUNITY
A rare chance to own an 18-year-old, fully established baby and maternity specialty store in one of Victoria's fastest-growing coastal communities. Located on Mornington's busiest retail strip, this turnkey business comes with a loyal customer base, premium international brand accounts, and a vendor who is retiring after nearly two decades of building the brand - and who is genuinely committed to a smooth, supported handover.
Fully fitted, fully stocked, and trading seven days a week, this is a walk-in-and-run operation with real room to grow.
AT A GLANCE
- Asking price: $245,000.00
- Location: Main Street, Mornington Peninsula
- Size: 260sqm
- Lease: ~9 years remaining
- Trading: 7 days/week, structured hours
- Established: 18 years
- Includes Full shop fitout, IT equipment, security systems, all assets
WHY THIS BUSINESS STANDS OUT
- 18 years of brand equity and a loyal customer base that keeps coming back
- Prime Main Street position high foot traffic, strong visibility, surrounded by complementary retail and hospitality
- Premium, hardtoreplicate product range established accounts with soughtafter international baby and maternity brands
- Turnkey from day one fittings, IT, security, and all assets included
- Low competition specialty baby retail remains an underserved niche on the Peninsula
- Strong lease security ~9 years remaining
- Genuine worklife balance structured 7day trading hours, no late nights
- Thriving location strong population growth, young families, and yearround tourism
- Supported transition vendor available to assist the incoming owner
GROWTH POTENTIAL
This has been run as a stable, well-managed lifestyle business - which means there's real upside still on the table for a new owner:
- Launch or grow an ecommerce channel beyond the local market
- Add complementary categories nursery decor, baby gifts, educational toys
- Introduce a loyalty program to boost repeat spend
- Tap into the Peninsula's growing population of young families
- Expand the supplier portfolio to reach a broader customer base
SERIOUS ENQUIRIES WELCOME
Full financial information is available to qualified buyers on execution of a confidentiality agreement. All enquiries handled in strict confidence.
Jennifer Angsiting
- @..
Office: ---- --- ---
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