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Australian online women’s fashion retail business offering unique fashion for women in sizes 6 to 22 and focused on the key 25 to 44 age demographic.
The business has exhibited strong revenue growth and profitability since inception, and is well positioned for further growth.
The business’ success to date can be attributed to the following key factors:
- Well positioned in a niche market: clear focus on women’s fashion in sizes 12 to 22 with products chosen and tailored specifically for this growing segment of the fashion market.
- Customer community: tight-knit and vibrant customer community with over 120,000 newsletter subscribers, and over 349,000 social media followers.
- Authenticity: the business’ website has always featured curvy models and customer self-portraits in product advertisements. Social media interactions are personalised and sincere.
- Versatile and unique womenswear: product range is versatile and unique, and this is well received by the customer community.
- Customer service: the business is highly responsive to customer queries and provides a seamless and transparent online experience.
Several clear opportunities exist to further leverage the business’ customer base and drive revenue growth:
- New products/collections: expand the business’ range into a number of other products (e.g. accessories)
- International sales: the business has demonstrated exceptional growth in sales from customers outside of Australia, without ever having targeted advertising to these markets.
- Direct purchasing: opportunity to improve margins by purchasing directly from garment manufacturers.
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