The business is an "end-to-end" provider of customised mandibular advancement splints (MAS). This means we generate interest from the public to help resolve their snoring and obstructive sleep apnoea issues by completing the initial enquiry, actioning an appointment and a consultation, making or outsource the appropriate MAS product, organising and completing the fitting of the MAS to the client and provide any after-sales service.
We attract prospective patients/clients through referrals from ENT specialists, GP, and dentists. Our greatest supporters and best referrers are our clients who regularly refer friends and family to us. We support this marketing activity with external advertising, mainly through Google Ads. Returning clients make up 50% of our sales turnover.
Our brand is synonymous with providing a quality product at an extremely competitive price; in fact, possibly at the lowest price point across Australia, and therefore has positioned the business, and its range of MAS devices, as an attractive option for customers seeking value for money in their sleep health investment.
The business has been established in South-East Queensland for over 25 years and we have clients right across Australia. Over the last 7 years we have developed and grown the range of MAS products to help better customise the products and meet the needs of the client.
Generally, our clients are in the middle to older age categories and two thirds men and one third women. We have a large database of clients, but in reality we estimate the true active number of clients in the database would approximate 1,500, that would be in market to repurchase a MAS in the future.
From a solid base, this business, in the right hands, could develop and grow exponentially by improving and investing in business resources. The business is set-up as a unique dental model, solely providing MAS products to its clients. This is unique in Australia as most dentists who provide MAS's to their clients outsource the making of the MAS, while they mainly focus on providing a traditional dental service.
The business is fairly priced at approximately 2 times multiple of its profit, with an exciting future of potential growth, especially given the increasing knowledge of Australians, realising that sleep is vitally important to their health and wellbeing.
