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Art Inspired Yoga And Pilates Mat Ecommerce Business For Sale

Brisbane, Queensland, Australia
Asking Price:
$30,000 (AUD) Inventory / Stock included
Sales Revenue:
Under $100K (AUD)
Cash Flow:
Under $50K (AUD)

We have an amazing opportunity for you to take the reins of yoga mats, a beloved eCommerce business and brand with a strong foundation and endless potential for growth. Established in 2018, and has become a cornerstone in the wellness community, known for combining the transformative power of yoga with the creative inspiration of art.

Assets and Benefits:

• Established Brand: With a reputation for high-quality, eco-friendly products and a community-focused approach, is a trusted name in the wellness industry.
• High-Quality Products: Our yoga and Pilates mats are made from ethically sourced tree rubber, free of plastics, PVC, and latex, ensuring both durability and sustainability.
• Loyal Customer Base: Our dedicated customers, both locally and globally, value our commitment to quality and innovation.
• Artist Collaborations: We've partnered with over thirty Australian artists, showcasing a variety of styles from abstract to Aboriginal art.
• Strong Online Presence: We have a robust eCommerce platform and an active social media following (10K IG), providing a solid foundation for future growth.
• Online: Customized Shopify website, complete with functionality for reviews and rewards programs. Purchased domains - .com.au, .com and .au
• Images: Repository of high-quality product and lifestyle images.
• Wholesale and artist license agreements

Property Information

Location:

eCommerce - Shopify

Business Operation

Expansion Potential:

We offer numerous opportunities for growth and expansion, including:

Product Line Expansion: Introduce new wellness products such as yoga accessories, apparel, and wellness supplements to complement the existing range of yoga and Pilates mats.

Global Market Penetration: Expand into untapped international markets by leveraging our strong online presence and growing global customer base.

Partnerships and Collaborations: Form strategic partnerships with fitness centers, wellness retreats, and corporate wellness programs to broaden our reach.

Online and Offline Classes: Launch virtual and in-person yoga classes, workshops, and wellness programs to engage and grow the community.

Retail Presence: Establish physical retail locations or pop-up stores in key markets to increase brand visibility and customer engagement.

Content Creation: Develop a robust content strategy including blogs, social media, and video content to boost brand awareness and customer loyalty.

Competition / Market:

This business operates in a competitive wellness market, facing competition from established yoga brands and new entrants offering similar products. Key considerations include:

Brand Differentiation: Maintaining a unique blend of art and yoga, eco-friendly products, and artist collaborations to stand out in a crowded market.

Market Trends: Staying ahead of trends in wellness and sustainability to meet evolving customer preferences.

Pricing Pressure: Balancing competitive pricing with the high quality and ethical sourcing of materials.

Online Visibility: Continuously enhancing SEO and social media strategies to maintain a strong online presence against larger brands with bigger marketing budgets.

Customer Loyalty: Fostering a loyal customer base through exceptional service, community engagement, and consistent product innovation.

Reasons for selling:

As the founder of this business, I have decided to focus on my family's well-being during a challenging time. My journey through a serious health diagnosis has led me to prioritise family, and now I'm looking for someone to continue the mission of promoting health and wellness.

Trading hours:

24/7 - Online

Employees:
1
Years established:
5

Other Information

Support & training:

We are committed to providing comprehensive support and training to ensure a smooth transition for the new owner. This includes:

Transition Assistance: Guided handover of business operations, including introductions to suppliers, partners, and key stakeholders.

Product Knowledge: Detailed training on the product line, materials, manufacturing processes, and quality standards.

Marketing Guidance: Assistance with marketing strategies, including leveraging social media, email marketing, and influencer partnerships.

Financial Support: Ongoing financial guidance and profit-sharing for the first three years to support the new owner's success.

Community Engagement: Support in nurturing and expanding our loyal customer base through community events, workshops, and online engagement.

Financing available:

• Heavily Reduced Sale Price: We’re offering this business at a significantly reduced price to make this transition smooth and accessible.

• Owner Profit Share: To assist the new owner in establishing and growing the brand, profits will be shared for the next three years. This arrangement allows for a lower upfront payment and provides the necessary time and support to make a significant impact on the business.

Inventory / Stock value:
$6,000 (AUD) - included in the asking price
Home based:
This business can be run from home.
Relocatable:
This business can be relocated.