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Ready To Go Underwear Brand For Sale

Surfers Paradise, Queensland
Asking Price:
$35,000 (AUD) Furniture / Fixtures and Inventory / Stock included
Sales Revenue:
Under $100K (AUD)
Cash Flow:
Under $50K (AUD) was a spin off that was never fully taken to market due to the business being split up in a trade sale when Sly was sold. It remained as a side new product in Sly Underwear for the last few years due to not having the time to market it independently but is a ready to go operation and had good undieform sales through the likes of Myers.

New designs are also available for the new owners along with a ton of sellable stock - around $400,000 of retail in total and of course it includes the domain, and all associated usage.

Main Sly underwear business is not for sale and was sold in places such as Myers, City Beach and Pac Sun in America before we separated the businesses.

Undieform has been run by my 14 year old daughter as an interim until she recently moved to Europe to study business and was only operated online and in markets now and again, and achieved good sales results with minimal effort.

My daughter started to run it last year when we took the stock out of storage and she realised we still had it but she was probably a little young to get involved. The sock and undie sets (one pair jocks and two pairs of matching but different socks) is branded as undieform but has some sly on the band and on the packaging at the moment as it was sold through Myers until we pulled the brand in the sale for caretaker mode.

The stock list of more or less what is available to come with the business is also available in this advert, and there are many thousands of professionally readied and packaged sets.

Along with these units, there is also another 18,000+ units of underwear, socks, bikinis, scarves, etc all of the highest quality that retail in Myers and many other major stores across Australia which can be purchased with this sale or separately by negotiation.

This sale would suit a large business that is looking to add their own successful underwear range or someone looking to get in to fashion with socks and underwear with an already built brand and business. To set up the photoshoots, design, manufacturing, prototyping, packaging, shipping, etc was well over $100,000 in costs.

When you remake stock which you could do at anytime and I will hand over the manufacturers etc and designs that are pending also of which there are quite a lot and professional photoshoots that I can probably find purely for the undieform range - you should add the undieform band on or other as see fit - we have the designs ready for that as well as it was always planned to spin the two brands separately due to the buy one get one nature.

The business is being sold for very cheap as I need it cleared, and the bulk Sly stock will be less than production cost so this is a bargain and you could recoup your money simply by selling online or with clearance houses and extend from there.

The non undieform stock could also be sold through Groupon or Oz Sale as both wanted to clear it for a good price, but I feel much happier if it goes to someone that takes the brand public and to the levels it can achieve easily. I have the contacts for groupon, ozsale, and all the others as required however. Nothing to stop you also selling the stock to stores in effect as it is genuine sly stock, so you could also retail it for 400k plus in sales.

If interested please contact the seller through the form on this page. I am selling this business personally on behalf of my daughter. Several options to buy the business:

Undieform brand and all undieform stock (50k+ wholesale return minimum, 100k plus retail) for $35,000

PLUS Option to purchase nearly 18,000 units of Sly Stock. Cost over $68,000 to manufacturer this Sly Stock alone and retails at over 300k - purchase cost for the entire 18,000 high quality units including expensive bikinis, scarves, etc is an additional $25,000. Will do a deal to clear Undieform and Sly together before the end of January as I need it gone.

or option to just buy the SLY Underwear Stock on its own without Undieform business for $29,000 as I want it cleared. That is around $1.60 a pair and this stock wholesales everyday for between 7-15$ a pair and retails at $15-30.

Property information



Premises Details:

Currently stored in Surfers Paradise

Business Operation

Expansion Potential:


Reasons for selling:

No time to run the business personally and my daughter is living abroad whilst focusing on studies.

Years established:
8 Years total / 4 for this part

Other Information

Support & training:

Will give all existing designs, artwork for next range ideas and up to one day handover of knowledge

Owner financing:
Owner financing is available. Please contact the seller for more information.
Financing available:

Can offer financing if paying above asking price as recently reduced sale of lot from 100k to this new price to get it sold.

Furniture / Fixtures value:
$500 (AUD) - included in the asking price
Inventory / Stock value:
$50,000 (AUD) - included in the asking price
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Related Documents:
Business closed / Asset sale:
Home based:
This business can be run from home.
This business can be relocated.

Contact Information

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