A rare opportunity to acquire a genuinely established, brand-led business in the hospitality apparel space — built over almost four decades and still earning strong loyalty from a national and international customer base.
The business designs and supplies premium chef uniforms and hospitality workwear —to hotels, restaurants, cafés, schools, aged care providers and commercial laundries across Australia and overseas. Trading continuously since 1987, the business holds two registered, recognised trademarks and has built a reputation many younger businesses can only aspire to.
Why This Business Stands Out
● Almost 40 years in market — a genuine legacy brand with proprietary product designs and supplier relationships built over decades, not an unproven start-up positioning.
● Loyal, repeat customer base — 76% of recent sales came from customers who had purchased before, drawn from a database of over 11,000 contacts.
● Diversified revenue — approximately 70–74% from B2B trade (47 active accounts) balanced with steady B2C demand through an established Shopify storefront.
● Fully systemised operation — Cin7, Shopify, Xero and Starshipit work together seamlessly, keeping weekly owner involvement to around 12 hours.
● Location-independent — no fixed premises; stock is held in scalable, flexible storage, and the business can be easily relocated or transitioned to 3PL fulfilment.
● Genuine growth runway — marketing investment has been minimal to date, leaving clear scope to grow through social media, trade shows and targeted campaigns. Two new B2B accounts were secured in the past year, underlining continuing demand for the brand.
An ideal acquisition for those seeking flexibility, brand credibility, and reliable returns within a high-demand niche.
Asking Price: $135,000 + SAV (approx. $110,000)
For full details contract Sonia Van Der Merwe.
