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1st Market Mover Healthy Dessert Box E-commerce For Sale

Leichhardt, New South Wales, Australia
Asking Price:
Under $100K (AUD) Inventory / Stock included
Sales Revenue:
$100K - $250K (AUD)
Cash Flow:
Under $50K (AUD)

Selling an established hybrid Sydney e-commerce gift delivery business (Australia’s Only Healthy Dessert Box)

Healthy Dessert Box -
Treat Em is Australia's 1st and only Healthy Dessert Box. Home of the Pronut (protein donut) and healthy desserts.

Why are we selling?
It has been an incredible ride since opening 2 years ago, unfortunately, my Co-Founder has left me for the other side of the world and I have tried to keep the business up myself since March 2022, but have struggled since she is the Finances and Marketing.
Treat Em has the potential to change the game completely in the gifting and/or healthy space.
Everything has been set up for low-maintenance business and will include a detailed handover. You won’t need much space and can be run from your home.

Two main channels of revenue
B2C: Customers purchase directly from our Shopify website (
B2B: Strong ongoing relationships with cafes and corporate partners with opportunities to expand into other avenues

Revenue generated:
B2C: $113k from Feb 2021 - Mar 2022 (Co-Founder decided to move overseas from March and advertising switched off since then)
B2B: $10k p.a

Highlights of Treat Em:
- Proprietary recipes created in-house
- Strategic partnerships and supplier relations
- Built-in audience:
- Over 1,900 customer email list
- Over 4,100 Instagram followers
- Over 1,600 Facebook followers
- Fully SEO Optimized website
- Steady organic traffic growth
- Custom Order Management System
- Automated Klaviyo email flows
- Stock (Branded boxes, packaging and other gift items, good to keep you going for 1 year)

Property Information


Online E-Commerce business that you can run from your home.

Business Operation

Expansion Potential:

B2B channels: Gyms, cafes, wholesale, corporate gifting

Competition / Market:

Dessert Boxes, Instacake, Kerbside Creamery and all gift delivery businesses

Reasons for selling:

Business partner is moving and unable to keep the business alive with only 1 due to lack of skills

Trading hours:

Mon-Sat 9am - 4pm

Years established:

Other Information

Support & training:

Detailed handover and 1 month of mentoring between 2 Co-Founders

Inventory / Stock value:
$7,000 (AUD) - included in the asking price
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Related Documents:
Home based:
This business can be run from home.
This business can be relocated.

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