Franchise Spotlight: Smoothie and Juice
Franchisees benefit from growing demand and several advantages over other food-service models.
Australia’s juice and smoothie bar market has an annual industry growth rate of 4.4% and will likely continue growing strongly in the coming years, according to an analysis by market research firm IBISWorld.
From probiotics to antioxidant-rich, so-called superfruits, the sector has been innovative in meeting the demand for products that leverage cutting-edge nutritional science.
Franchise industry trends
However, while demand for freshly made juices and smoothies is growing as Australians become increasingly health-conscious, so too is supply. Statistics show that the market will hit saturation point before long and the franchising model – offering training and support, buying power and therefore competitive prices, and a tried-and-tested business model – offers a compelling way to thrive in a competitive environment.
Although some operators also sell salads and healthy snacks too, the vast majority of orders are for drinks, which are comparatively easy and quick to make. Also, good news for franchisees is that premises tend to be smaller and thus cheaper to run, and trading hours much more family-friendly, than is the case for restaurants.
As well as selling juices, The Little Cha franchise is capitalizing on the surge in popularity in Australia of bubble tea, a Taiwanese creation that comes in a range of mostly fruit flavours.
Tutti Frutti Frozen Yogurt , which has 700 stores worldwide, offers a simple-to-operate self-serve model where customers make their own unique, probiotic-rich combinations from myriad flavours and toppings.
The Smoothie Factory, which sells smoothies, juices and frozen yoghurts out of 84 stores globally, boasts proprietary recipes, multiple revenue sources and a choice of store formats to suit different budgets.
Founded in Adelaide in 2000, Boost Juice is a close competitor with a similar reach, with 58 franchises worldwide offering smoothie, blended, juiced and crushed options.
If nothing in this category piques your interest, you might also consider researching other food and drink franchises.