Modern Melbourne Fitness Centre Price Reduced For Sale

Business description

*Modern purposebuilt facility

*Any reasonable offer will be considered.

This highly successful owner operated health club is perfectly located in the heart of a high growth Melbourne inner suburb. It provides full fitness and health services focusing on women and men who wish to either lose weight or improve their general fitness.

The business operates from a brand new purpose built facility of 1000 square metres situated in a highly visible busy part of the area.

Members enjoy a large range of fitness and health services, including separate mixed and ladies’ gymnasiums, extensive aerobics programs, yoga, Pilates, spin cycling, personal training and cardiovascular studio training. This health club also adds a further value for its members by offering nutritional counselling and ongoing fitness assessments.

The business is currently very profitable and margins are improving due to excellent sales systems. Very high member retention is a feature and membership numbers showing enormous growth in the last few years. Almost all memberships sold are for 12 months with a very high percentage on direct debit giving a very secure income stream into the future.

The current owners have dedicated themselves to growing this business in a sustainable and professional way. The current staff is very well trained and work with established systems for communication, sales and program development. Members receive regular updates, reminders and are actively encouraged to pursue their training goals.

After many years, the current owner wishes to devote more time to other business interests and is ready to sell. This business, offered for sale as a going concern with a modern fit out, will be instantly profitable for a new owner as well as provide a significant opportunity to grow further in what is a high growth area of Melbourne. All fittings, fixtures and the equipment are included in the asking price.

Operation

The current owners have made a solid investment in training staff and implementing systems. The practices that have been put into place ensure that communication is high between staff and with club members. All staff members are very well trained in the systems that include documentation and templates. They cover:

• Client Induction: Exercise and nutrition program development
• Sales: New sales, follow up and customer attention. Staff is trained in sales and marketing and the club has a very high closing rate on sales enquiries.
• Procedures: Front desk, and all staff communication.

The centre is open 7 days a week.

Product/Service

The business offers a full range of fitness and health services including:

• Separate mixed and ladies’ gymnasiums
• Extensive aerobics programs
• Yoga
• Pilates
• Spin cycling
• Personal training
• Circuit and cardiovascular studio training
• Nutritional counselling
• Ongoing fitness assessments
• Boxing Classes


Managemenet/Staff

In addition to the owner’s active participation, a mix of contract and casual staff are involved in operations, sales, instruction and assessment.

Staff is well trained and are high performers. Retention is very high as job satisfaction and performance have been a priority.

A generous hand over period will be granted if required.

Business Report

Market / Customer:

The business currently has around 800 members of which approximately 65% are women. Members come from a surprisingly wide geographical area that the current owner attributes to very high levels of customer service and a very “personal” feeling.

The club is attractive to people who wish to dedicate themselves to general fitness and training, often with weight loss and “looking good, feeling good” outlook. This business has a very wide appeal and is not an exclusively “muscle” gym.

The club is located in a busy, and very importantly, growing area. The potential to grow even further is very real and the current owner has already demonstrated the potential of the area.

PREMISES

The business is located in 1000 square metre brand new premises. The owner has constantly upgraded the business. The premises have a high profile, being on a busy main road. (There is ample private on site parking, however). As a result of this, many new members are being acquired purely as a result of the high visibility and the owner has used this advantage to increase membership prices.

With room to develop further services, the modern and meticulously maintained fit-out provides members with a relaxed and comfortable environment. All areas are spacious and avoid the “cluttered” feel of some facilities.

The premises include the following:

o Reception/waiting room
o Office
o Consulting room
o Massage room
o Spinning (cycle) room
o Solarium
o Main gymnasium including cardio studio, pin loaded weights and free weight areas
o Ladies only section
o Aerobics studio
o Locker room
o Ladies change room
o Gents change room
o Staff Room

All areas are very spacious and meticulously clean.

Plant/Equipment / Fittings:

All existing equipment is in excellent condition, being mostly quite new and modern. A substantial proportion of the equipment is owned by the business and is included in the asking price, with the remainder on leases. The full details of outstanding lease payments will be made available during the due-diligence stage.

Meticulously maintained by trained staff, all equipment is regularly cleaned and serviced. This results in minimal downtime and member satisfaction is very high.

A full asset register will be made available at the due diligence stage.

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To receive ADDITIONAL INFORMATION on this business, please contact Steve Lentin.

Property information

Real Estate:

Lease

Lease terms:

6 Years to run with 7 year option to renew

Leasehold rent:

$110,000 per annum

Location:

Busy road with high visibility in growing in Melbourne suburb.

Premises details:

Purpose built and new

Size in square feet:

10,000

Other information

Support & training:

A generous hand over period will be granted.

Reasons for selling:

Other business commitments

Trading hours:

Open 7 days a week